The concept of data and analytics is now part of the business lexicon. Indian multinational organisations are integrating data science and analytics in their operations and have already seen big wins. Companies like Infosys (Times of India, 2020), Tata Consultancy Services (Analytics India Magazine, 2018), and Titan (Economic Times, 2020) have used analytics to inform their business strategy and added millions of dollars to their revenue. Yet only a minority of business managers have perfected the practice of using data to manage information and performance.
IIM Kozhikode’s Advanced Data Analytics for Managers is a guidepost to spur your understanding of analytics. This programme will help you manage and maximize a company’s data assets, integrate analytics into decisions and processes, and power innovation for businesses.
This programme’s focus on real-world examples, case studies, and practical sessions will ensure that you build a strong foundation in business analytics and make high-output business decisions.
As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.
The Indian analytics industry is predicted to grow to a market size of $98.0 billion by 2025 and $118.7 billion by 2026.
By 2024, over 50% of enterprises will replace outdated operational models with cloud-centric models that facilitate rather than inhibit organizational collaboration, resulting in better business outcomes.
The most in-demand skills currently are Data Analytics, Digital Literacy, Sales & Influencing, Data-based Decisions and Innovative Thinking.
Develop a data-driven mindset to manage, visualise and analyse data effectively
Hands-on exercises using real-world data sets & practical sessions
Immersive learning journey with real-world case studies, business decision-related projects & Capstone Project
Taught by eminent IIM Kozhikode faculty, Emeritus global faculty & renowned industry experts
Certificate of Completion from IIM Kozhikode, one of India’s Leading B-Schools
Receive Lifelong Executive Alumni Status & Networking Opportunities
- R will be the primary tool for Data Science
- Tableau will be the primary tool for Data Visualisation
Exploring the technological and organisational challenges of a retail giant and trade-offs considered to develop it into a data science organisation.
Using machine learning algorithms instead of traditional models such as Beneish model for better accuracy in Predicting Earnings Manipulation by Indian Firms.
Exploring predictive analytic solution, in the form of a time series model for combating money laundering.
Programme Director & Associate Professor,
Professor Sreejesh's primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appeared in Journal of Brand Management, Industrial Marketing Management, European Journal of Marketing, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Internet Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc. He serves on the editorial board of International Journal of Consumer Studies. He has also authored books of international repute with Pearson India and Springer International. Prof. Sreejesh S is currently working as an Assistant Professor of Marketing Management at IIM Kozhikode.
- Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
*Others include Healthcare & Pharmaceuticals Shipping, Retail, Media, Consulting, etc.
#Others include Customer Service, Engineering, Consulting, Legal etc.
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