Design Thinking and Innovation Programme

Conceptualise. Develop. Validate
Work Experience

Programme Overview

Businesses are trying to find productive and sophisticated ways to manage complexity, derive insights, and catalyse innovation. In this fast-changing ecosystem, design thinking has emerged as an approach that can fix dry, overly rational planning by infusing it with empathy. This approach that focuses on generating ideas, building narratives, creating prototypes, and testing it all is essential for savvy leaders who want to launch products and services that address real challenges and solve problems.

IIM Kozhikode’s Design Thinking and Innovation programme will work as a critical catalyst and accelerate your career. It will show you how to use design-thinking inspired building blocks approach to product development. You will learn how to focus on customers by using incremental releases and a continuous delivery of valuable features.

On programme completion, you will develop an empathy-driven mindset, a deeper understanding of business objectives, and an ability to design solutions that are simple, productive, and compelling.

Who is this Programme for?

  • Mid to senior-level professionals who are looking for better and innovative methodologies to solve business or consumer-focused problems

  • Career professionals who are looking to understand design thinking and innovation and apply them as strategies in their business/industry

Programme Highlights

125+ Video Lectures
15 Assignments* and Quizzes
Dedicated Support
Peer Learning and Feedback
Office Hours with an Industry Expert
Certificate of Completion from one of India's top B-Schools

Note: -

  • The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

  • *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Learning Outcomes

  • Explain the meaning and relevance of design thinking in business context

  • Use tools to gather consumer insights

  • Defend design thinking paradigms used for innovation in business

  • Describe the unique characteristics of service products and their implications in business and design

  • Use the concepts of journey maps and moments of truth in service design and improvement

  • Use design thinking concepts and methods in service design

  • Manage changes that occur due to the organisational implementation of new service designs

  • Use design thinking strategies for innovation and business success

  • Design innovative solutions using the design thinking framework

  • Use the design thinking process in different problem-solving contexts

  • Describe the drivers of customer satisfaction in services and the GAPS model

  • Describe the consumer behaviour models in service markets

  • Use the service design tool kit and techniques to create new/innovative services

  • Use the Go-to-Market and service recovery strategies in business contexts

Programme Modules

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Programme Directors

Prof. Anandakuttan Unnithan - Image
Prof. Anandakuttan Unnithan, Mentor Professor

Former Dean (Academic Affairs & Development), Indian Institute of Management Kozhikode

Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a bus...

Prof. Deepak S Kumar - Image
Prof. Deepak S Kumar

Assistant Professor, Marketing, Indian Institute of Management Kozhikode

Deepak S Kumar completed his graduation in Architectural Engineering
from the National Institute of Technology Calicut (NITC) and his Fellow
(Ph.D.) from the Indian Institute ...

Prof. M Geeta - Image
Prof. M Geeta

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology ...

Programme Certificate

Programme Certificate

IIMK will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.

A participant with less than 70% of score in overall evaluation will not be awarded any certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

What does Emeritus offer?

Emeritus Career Services

  • Emeritus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

  • IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Elevate your career with this programme!

Flexible payment options available.

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