Businesses are trying to find productive and sophisticated ways to manage complexity, derive insights, and catalyse innovation. In this fast-changing ecosystem, design thinking has emerged as an approach that can fix dry, overly rational planning by infusing it with empathy. This approach that focuses on generating ideas, building narratives, creating prototypes, and testing it all is essential for savvy leaders who want to launch products and services that address real challenges and solve problems.
IIM Kozhikode’s Design Thinking and Innovation programme will work as a critical catalyst and accelerate your career. It will show you how to use design-thinking inspired building blocks approach to product development. You will learn how to focus on customers by using incremental releases and a continuous delivery of valuable features.
On programme completion, you will develop an empathy-driven mindset, a deeper understanding of business objectives, and an ability to design solutions that are simple, productive, and compelling.
Mid to senior-level professionals who are looking for better and innovative methodologies to solve business or consumer-focused problems
Career professionals who are looking to understand design thinking and innovation and apply them as strategies in their business/industry
Note: -
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Explain the meaning and relevance of design thinking in business context
Use tools to gather consumer insights
Defend design thinking paradigms used for innovation in business
Describe the unique characteristics of service products and their implications in business and design
Use the concepts of journey maps and moments of truth in service design and improvement
Use design thinking concepts and methods in service design
Manage changes that occur due to the organisational implementation of new service designs
Use design thinking strategies for innovation and business success
Design innovative solutions using the design thinking framework
Use the design thinking process in different problem-solving contexts
Describe the drivers of customer satisfaction in services and the GAPS model
Describe the consumer behaviour models in service markets
Use the service design tool kit and techniques to create new/innovative services
Use the Go-to-Market and service recovery strategies in business contexts
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Former Dean (Academic Affairs & Development), Indian Institute of Management Kozhikode
Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a bus...
Assistant Professor, Marketing, Indian Institute of Management Kozhikode
Deepak S Kumar completed his graduation in Architectural Engineering from the National Institute of Technology Calicut (NITC) and his Fellow (Ph.D.) from the Indian Institute ...
Professor, Marketing Management, Indian Institute of Management Kozhikode
Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology ...
IIMK will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.
A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
Emeritus Career Services
Emeritus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Flexible payment options available.
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