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Businesses are trying to find productive and sophisticated ways to manage complexity, derive insights, and catalyse innovation. In this fast-changing ecosystem, design thinking has emerged as an approach that can fix dry, overly rational planning by infusing it with empathy. This approach that focuses on generating ideas, building narratives, creating prototypes, and testing it all is essential for savvy leaders who want to launch products and services that address real challenges and solve problems.
IIM Kozhikode’s Design Thinking and Innovation programme will work as a critical catalyst and accelerate your career. It will show you how to use design-thinking inspired building blocks approach to product development. You will learn how to focus on customers by using incremental releases and a continuous delivery of valuable features.
On programme completion, you will develop an empathy-driven mindset, a deeper understanding of business objectives, and an ability to design solutions that are simple, productive, and compelling.
Please note:
The amount of global companies which expect to increase their investments and resources significantly in design-thinking-related activities, three times the level of their less digitally advanced counterparts:
125+
Video Lectures
15 Assignments*
and Quizzes
Dedicated
Support
Peer Learning
and Feedback
Office Hours with
an Industry Expert
Certificate of Completion from one of India's top B-Schools
Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/
modified/ adapted to fit the total programme hours.
Mentor Professor,
Former Dean (Academic Affairs & Development)
Indian Institute of Management Kozhikode
Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a business educator, researcher and administrator. Currently, he is a Professor of Marketing Management and Dean (Academic Affairs and Development) at the Indian Institute of Management Kozhikode. His research interests include consumer behaviour, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies. He is actively engaged in executive education and management development programmes.
Assistant Professor, Marketing
Indian Institute of Management Kozhikode
Deepak S Kumar completed his graduation in Architectural Engineering from the National Institute of Technology Calicut (NITC) and his Fellow (Ph.D.) from the Indian Institute of Management Kozhikode. He has a total of 10 years of work experience in the industry and academia. He teaches courses like Marketing Management, Services Marketing, Experiential Marketing, Innovation and Design Thinking, Integrated Marketing Communications for the Post-graduate program. His current research interests include visual aesthetics, image analytics, services capes, technology adoption, and e-atmospherics. His has published in many reputed international journals, including Journal of Business Research, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Brand Management, Journal of Vacation Marketing, The Marketing Review, Journal of Hospitality and Tourism Technology, IIM Kozhikode Society & Management Review, AMA Summer / Winter Conference proceedings.
Professor, Marketing Management
Indian Institute of Management Kozhikode
Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management etc.
IIMK will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.
A participant with less than 70% of score in overall evaluation will not be awarded any certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.