IIM Kozhikode - Digital Marketing and Analytics | Digital Marketing Course

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STARTS ON TBD

DURATION 10 Months Live Online Sessions 3 Hours/ Sunday 3:30 PM to 6:30 PM

PROGRAMME FEE INR 1,65,000 + GST View Payment Plan Loan offered at EMI of INR 6,950 Special Corporate Enrolment Pricing

ELIGIBILITY Graduates/ Diploma Holders in any discipline with a minimum of 1 year of work experience Documents Required to Apply

STARTS ON TBD

DURATION 10 Months

PROGRAMME FEE INR 1,65,000 + GST

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PROGRAMME HIGHLIGHTS

India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook ahead, joining IIM Kozhikode's Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics.

Interact with eminent IIM Kozhikode faculty, Emeritus global faculty & renowned industry experts

Become skilled in strategically evaluating and selecting digital marketing channels

Learn industry-standard tools and best practices in digital marketing and analytics

Receive a Certificate of Completion from one of India’s best B-Schools
(NIRF, 2020)

NEW

Reach your career aspirations with Career Services (Plus)

Interact with eminent IIM Kozhikode faculty, Emeritus global faculty & renowned industry experts

Become skilled in strategically evaluating and selecting digital marketing channels

Learn industry-standard tools and best practices in digital marketing and analytics

Receive a Certificate of Completion from one of India’s best B-Schools
(NIRF, 2020)

NEW

Reach your career aspirations with Career Services (Plus)

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LEARNING OUTCOMES

Develop a holistic understanding of the digital marketing landscape

Understand the digital customer in terms of needs and behaviour

Learn the process of strategic decision-making in the digital world

Evaluate and select digital marketing channels in order to meet strategic objectives

Understand the key techniques used for digital marketing, including social media marketing and mobile marketing

Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities

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PROGRAMME MODULES

MODULE 1: Introduction to Digital Marketing
MODULE 2: Marketing in a Digital World
MODULE 3: Digital Marketing Strategy
MODULE 4: Introduction to Digital Marketing Tools

MODULE 5: Social Media Marketing and Content Marketing
MODULE 6: Mobile Marketing
MODULE 7: Digital Media and Entertainment
MODULE 8: Marketing Analytics Processes

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Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.

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PROGRAMME DIRECTORS

Prof. Nivedita Bhanja, PhD

Assistant Professor,

Marketing Management

Prof. Priya Narayanan, PhD

Assistant Professor,

Marketing Management

PROGRAMME FACULTY

Prof. Keyoor Purani, PhD

Professor,

Marketing Management

Prof. Sreejesh. S, PhD

Assistant Professor,

Marketing Management

PROGRAMME CERTIFICATE

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

PAST PARTICIPANT PROFILES

Work Experience

*Others include Education, E-commerce, Healthcare, Hospitality, etc.
Note: This is the cumulative data of the past batches.

Functions

Early applications encouraged. Limited seats are available.

View Payment Plan

Loan offered at EMI of INR 6,950

Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: TBD Application fee: TBD

START APPLICATION NOW

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

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The following instalment options are available for IIM Kozhikode's Digital Marketing and Analytics:

Programme Fee: INR 1,65,000 + GST

	Instalment Amount	Remarks
Booking Amount	INR 30,000 + GST	Within 7 days post selection
Instalment 1	INR 50,000 + GST	July 12, 2021
Instalment 2	INR 50,000 + GST	Oct 15, 2021
Instalment 3	INR 35,000 + GST	Jan 15, 2022

Note: GST (currently @ 18%) will be charged extra on these components.

Application Deadlines

	Application Fee	Dates
Round 1	INR 1,500 + GST	May 5, 2021
Round 2	INR 2,000 + GST	May 31, 2021
Round 3	INR 2,500 + GST	Jun 28, 2021

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

Emeritus has partnered with student loan provider who can provide loans to Emeritus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:

Propelld (https://propelld.com)
Eduvanz (https://eduvanz.com)

Student Loan Details

Programme Fee	Maximum Loan Amount Available	Tenure (months)	EMI
INR 1,65,000 + GST	INR 1,56,750	36	INR 6,950

Note:

The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 6/12/18/24/30/36/42/48
Eduvanz: 12/24/36/48

How to apply for a student loan?

STEP 1: You must complete the

Application process for the programme
Pay the application fee or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme

STEP 2: You must complete the loan application form available at the below mentioned URLs

For Propelld at https://propelld.com/signin
For Eduvanz at https://eduvanz.com/emeritus-india

If you need assistance in filling out the loan application form please email Emeritus at info@emeritus.org mentioning the name of the programme you are interested in.

STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.

Please Note:

Emeritus does NOT make any recommendation on whether students should or should not avail of a loan to enrol into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Emeritus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fee, documentation charges etc. before disbursal of loan.
Emeritus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Emeritus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Emeritus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Emeritus as required under the arrangement that the loan provider has with Emeritus.
On specific request by the loan provider, Emeritus may inform the loan provider about your employment status, the programme fee, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Emeritus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.

Career Services (Plus) Offerings:

1. Career Management Workshops (Group sessions):

Building an Impressive Resume (Group Session):
A 90-minute webinar by career management experts from the industry covering the basic elements of building the correct resume to attract the right opportunities.
Enhancing Personal Branding (LinkedIn Profile) (Group Session):
A 90-minute webinar by career management experts from the industry who will tell us why LinkedIn is an essential personal branding tool and how to utilise it for professional networking, job search and more.
Interview Preparation (Group Session):
A 90-minute webinar by career management experts from the industry who will impart an overview of the branding concept which will help students communicate their value and unique assets to others during the interview process.

2. Personalised Profiling & Discussion on career goals (One-on-One):

Individual 30-minute coaching session on -

Feedback on resume & LinkedIn profile.
Discussion on career goals & action plan to achieve career goals.

3. Mock Interviews (One-on-One):

Individual online 30-minute mock interview session -

25 – 30 minutes mock interview for the desired role in the job market, followed by feedback on areas of strength and areas of improvement.
Tips on how to present yourselves in an interview for maximum impact.

4. Job Search Support (One-on-One):

The Emeritus Career Services (CS) Team will email you job opportunities every week. If you consent and respond to these job opportunities, the CS team will share your profile with relevant companies.

Please note:

This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Kozhikode is NOT involved in any way in the Career Services (Plus) mentioned here. IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services (Plus) is only offered as a service that empowers you to manage your career proactively. The Career Services (Plus) mentioned here is offered solely by Emeritus.

PROGRAMME HIGHLIGHTS

LEARNING OUTCOMES

PROGRAMME MODULES

PROGRAMME DIRECTORS

Prof. Nivedita Bhanja, PhD

Prof. Priya Narayanan, PhD

PROGRAMME FACULTY

Prof. Keyoor Purani, PhD

Prof. Sreejesh. S, PhD

PROGRAMME CERTIFICATE

PAST PARTICIPANT PROFILES

Early applications encouraged. Limited seats are available.

View Payment Plan

Loan offered at EMI of INR 6,950

Special Corporate Enrolment Pricing

Application Deadlines

View Payment Plan

Programme Fee: INR 1,65,000 + GST

Application Deadlines

Special Corporate Enrolment Pricing

Student Loans and Financing

Student Loan Details

How to apply for a student loan?

Documents Required to Apply

IIM Kozhikode Executive Alumni Status

Emeritus India Career Services (Plus)