Today, building a winning product takes more than experience and intuition. It involves countless questions - why does the user like the product, what problems do they face, when do they interact with the product and how? IIM Kozhikode's Product Analytics programme takes a strategic and analytical approach to optimising customer experience and building better products. The programme uses data and analytics to better understand the customers’ needs and make the right decisions for their businesses.
The skills and experience gained through this programme will help professionals create winning products by developing a holistic view that combines:
Eligibility: Graduate or Diploma (10+2+3) in any discipline
Live Sessions with
with Programme Faculty
Office Hours with
of the World’s GDP will be digitized by 2022.
estimated size of India's analytics industry by 2025.
firms plan to increase digital tech spending.
Live Sessions with
Office Hours with
Programme Director & Professor,
Indian Institute of Management Kozhikode
Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting programme at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur). He is actively involved in scholarly academic research work, which has been published in many national and international peer-reviewed academic journals and presented in conferences. ... Read More He has co-authored several books published by leading international publishers and has also authored several case studies that are published and distributed by Ivey Publishing, Canada and Harvard Business Publishing, USA. Over the last 15 years, Professor Adhikari has taught over 10,000 middle and senior level managers from over 100 companies including several Fortune 500 companies and large MNCs.Read Less
Participants will be awarded a Certificate from IIM Kozhikode on successful completion of the programme with a 70% of score. The evaluation methodology is at the discretion of the faculty and includes online projects, exams, case analysis, assignments and any other components as decided by the faculty.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.