To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme.
Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.
As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.
10 Quizzes and
1 Final Project
122 Video Lectures
and Demos
10 Assignments*
and 10 Case Studies
Office Hours with
Industry Practitioners
Peer Learning
and Feedback
Dedicated
Programme Support
Note:
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Please note:
Product Manager roles available in India
Average salary per annum for a Product Manager in India
This programme is ideal for professionals seeking to develop a product-centric mindset and the ability to implement product strategies for business growth. The programme would be beneficial for:
10 Quizzes and
1 Final Project
122 Video Lectures
and Demos
10 Assignments*
and 10 Case Studies
Office Hours with
Industry Practitioners
Peer Learning
and Feedback
Dedicated
Programme Support
Note:
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Programme Director & Professor,
Marketing Management
Indian Institute of Management Kozhikode
Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting programme at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur).He is actively involved in scholarly academic research work, which has been published in many national and international peer-reviewed academic journals and presented in conferences. He has co-authored several books published by leading international publishers and has also authored several case studies that are published and distributed by Ivey Publishing, Canada and Harvard Business Publishing, USA. Over the last 15 years, Professor Adhikari has taught over 10,000 middle and senior level managers from over 100 companies including several Fortune 500 companies and large MNCs.
Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.