STARTS ON September 06, 2022
DURATION 12 Weeks (4-5 hours/ week)
ELIGIBILITY Graduate or Diploma (10+2+3) in any discipline.
STARTS ON September 06, 2022
DURATION 12 Weeks (4-5 hours/ week)

Programme Overview

To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme.

Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.

As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.

Programme Highlights

10 Quizzes and
1 Final Project

122 Video Lectures
and Demos

10 Assignments*
and 10 Case Studies

Office Hours with
Industry Practitioners

Peer Learning
and Feedback

Dedicated
Programme Support

Note:
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Why Product Strategy for Business Success?

  • 30000+

    Product Manager roles available in India

    (LINKEDIN INSIGHTS, 2020)
  • INR 27 Lakhs

    Average salary per annum for a Product Manager in India

    (PROJECT MANAGEMENT TRENDS AND BENCHMARKS REPORT 2020)

Who is this Programme for?

This programme is ideal for professionals seeking to develop a product-centric mindset and the ability to implement product strategies for business growth. The programme would be beneficial for:

  • Professionals involved at any point or in any function in a product's life cycle
  • Professionals responsible for product or portfolio strategy
  • Professionals responsible for driving product development and/or focused on using technology as a competitive differentiator

Programme Highlights

10 Quizzes and
1 Final Project

122 Video Lectures
and Demos

10 Assignments*
and 10 Case Studies

Office Hours with
Industry Practitioners

Peer Learning
and Feedback

Dedicated
Programme Support

Note:
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Learning Outcomes

  • Define product strategy and its characteristics
  • Identify tools to predict a strategy's success
  • Evaluate operations and planning to build successful strategies
  • Learn to analyse competitor data to your advantage
  • Identify market segments and effectively target groups
  • Build marketing and communications into strategies

Programme Modules

  • Module 1: Introduction to Product Strategy
  • Module 2: Value Creation, Communication and Delivery
  • Module 3: Strategic Approach for Competitive Advantage in Product Strategy
  • Module 4: Disruptive Innovation for Successful Product Strategy
  • Module 5: New Product Development, MVP and MDP
  • Module 6: Market Segmentation and Market Orientation
  • Module 7: Go-to-Market Strategy and Sales & Distribution Strategy
  • Module 8: Product Positioning and Branding
  • Module 9: Marketing Communication and Logistics for Successful Product Strategy
  • Module 10: Pricing of Product
  • Module 11: Project

Programme Director

ATANU ADHIKARI

Programme Director & Professor,

Marketing Management

Indian Institute of Management Kozhikode

Read More

Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting programme at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur).... Read More He is actively involved in scholarly academic research work, which has been published in many national and international peer-reviewed academic journals and presented in conferences. He has co-authored several books published by leading international publishers and has also authored several case studies that are published and distributed by Ivey Publishing, Canada and Harvard Business Publishing, USA. Over the last 15 years, Professor Adhikari has taught over 10,000 middle and senior level managers from over 100 companies including several Fortune 500 companies and large MNCs.Read Less

Programme Certificate

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Early applications encouraged. Limited seats are available.

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In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

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