IIM Kozhikode's
Data Analytics for Business Strategy: Essential Tools and
Applications will equip you with tools to combat
real-world problems using data analytics and thus, refine
day-to-day business decision making. You will learn
applications of data analytics in marketing, product, retail
& sales, customer research & insights, and digital
marketing. By the end of the programme, you will acquire
a data-driven analytical framework that will help you solve
critical business challenges and spur career advancement.
Eligibility: Graduates/ Diploma Holders (only 10+2+3) from a recognised university in any discipline with minimum one year of work experience (after graduation) as on June 30, 2023.