McKinsey & Co describe Product Managers as mini-CEOs* and rightfully so, given today's dynamic business environment. With the accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, product-centric management has emerged as the hottest profession today.
IIM Kozhikode's Product Strategy programme provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective communication and management. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.
As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.
This programme is most relevant for:
Live Online Video
Real-world Case Studies
& Capstone Project
Sessions by Industry
Experts & Emeritus Global
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play ‘Digital Product Management’ programme.'
- Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
- Emeritus global faculty sessions could be scheduled on a different time zone, depending on speaker availability.
This is a tentative list, and the confirmed global faculty will be shared closer to the programme commencement.
"This programme has laid a strong foundation to accelerate my career path. Our professors are highly talented and always went the extra mile to clarify any doubts we had. They were a constant source of inspiration, and the insights they gave were truly beneficial. Peer interaction was excellent which added to the immense learning experience."
Project Lead, Persistent Systems Ltd
"This programme offered insights into product and marketing strategy with real-time business cases for deeper understanding to take forward the learning into the real world. Prof. Adhikari and Prof. Sreejesh made the classes very lively and interactive!"
Director of Product Management, Quest Sotware
"Prof. Adhikari and Prof. Sreejesh, both brought excitement and real-world case studies to firm up our concepts and learning. This has helped me to diversify my career into the product strategy field."
Sr. Collaboration Practice Leader for EMEA & APAC, Avaya
Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
*Others include Agriculture, Consulting, FMCG and Healthcare amongst others.
*Others include Consulting, Manufacturing, Marketing, and Product Management amongst others.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.