India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook ahead, joining IIM Kozhikode's Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics.
Develop a holistic understanding of the digital marketing landscape
Understand the digital customer in terms of needs and behaviour
Learn the process of strategic decision-making in the digital world
Evaluate and select digital marketing channels in order to meet strategic objectives
Understand the key techniques used for digital marketing, including social media marketing and mobile marketing
Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities
Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.
Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
*Others include Education, E-commerce, Healthcare, Hospitality, etc.
Note: This is the cumulative data of the past batches.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.