Invite Your Colleague and Save INR 13,688 (Inclusive of GST)
STARTS ON TBD Live Online Sessions
DURATION 5 Months Live Online Sessions 3 hours/ week Wednesday 6:45 PM to 9:45 PM
ELIGIBILITY Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university in any discipline with a minimum of 2 years of work experience (after graduation) as on TBD.
STARTS ON TBD Live Online Sessions
DURATION 5 Months Live Online Sessions 3 hours/ week Wednesday 6:45 PM to 9:45 PM

Programme Overview

McKinsey & Co describe Product Managers as mini-CEOs* and rightfully so, given today's dynamic business environment. With the accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, product-centric management has emerged as the hottest profession today.

IIM Kozhikode's Product Strategy programme provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective communication and management. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.

As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.

Emeritus Career Services

Career Services image
Career Services image
  • Three 90-minute workshops from career management industry experts
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Who is this Programme for?

This programme is most relevant for:

  • Mid to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product's life cycle directly or indirectly.
  • Executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth.

Programme Highlights

Live Online Video


Real-world Case Studies
& Capstone Project

Sessions by Industry
Experts & Emeritus Global


Accelerate Career

Learning Outcomes

  • Identify a market opportunity and conceptualise a customer-centric value-driven product
  • Efficiently manage each stage of the product life cycle
  • Create a disruptive business model with the product in the centre
  • Learn how to develop, test, and refine the product to maximise results
  • Understand the implications of digital disruption and evolution in the product strategy paradigm

Programme Modules

  • Value creation, communication, and delivery
  • Defining opportunities - Focus Group Discussion
  • Product Opportunity Gap
  • New product strategy: positioning and pricing
  • New product development, product modification
  • Conjoint Analysis for new product development
  • Use of analytical techniques in new product development strategy
  • Estimating value of product features
  • Developing go-to-go strategy for technology products
  • Marketing plan formulation
  • Calculating possible market share, preference share
  • Market orientation, competitor orientation
  • Elements of strategy formulation
  • Managing Product portfolio
  • The product life cycle and strategy formulation
  • Product innovation and growth through partnership
  • Customer analysis for product strategy 1
  • Customer analysis for product strategy 2
  • Principles of agile development and scrum
  • Transition to agile
  • Managing remote teams
  • Influence without authority

Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play ‘Digital Product Management’ programme.'

Programme Directors

Prof. Atanu Adhikari, PhD


Indian Institute of Management Kozhikode

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Prof. Sreejesh S, PhD

Programme Director & Assistant Professor,

Marketing Management

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- Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
- Emeritus global faculty sessions could be scheduled on a different time zone, depending on speaker availability.

Emeritus Global Faculty

Paul Kamp


Blueberry Hill Enterprises

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This is a tentative list, and the confirmed global faculty will be shared closer to the programme commencement.

Participant Testimonials

"This programme has laid a strong foundation to accelerate my career path. Our professors are highly talented and always went the extra mile to clarify any doubts we had. They were a constant source of inspiration, and the insights they gave were truly beneficial. Peer interaction was excellent which added to the immense learning experience."

Joshna Ushass

Project Lead, Persistent Systems Ltd

"This programme offered insights into product and marketing strategy with real-time business cases for deeper understanding to take forward the learning into the real world. Prof. Adhikari and Prof. Sreejesh made the classes very lively and interactive!"

Kartik Sridhar

Director of Product Management, Quest Sotware

"Prof. Adhikari and Prof. Sreejesh, both brought excitement and real-world case studies to firm up our concepts and learning. This has helped me to diversify my career into the product strategy field."

Sumedh Sudhakar Ganpate

Sr. Collaboration Practice Leader for EMEA & APAC, Avaya

Programme Certificate

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Past Participant Profiles

Work Experience
Past Participant Experience
Top Industries
  • IT Services
  • Manufacturing
  • E-commerce
  • Financial Services
  • Others*

*Others include Agriculture, Consulting, FMCG and Healthcare amongst others.

Top Functions
  • Operations
  • Technology Management
  • Engineering
  • General Management
  • Others*

*Others include Consulting, Manufacturing, Marketing, and Product Management amongst others.

Top Companies
  • Accenture
  • Deloitte
  • HDFC Bank
  • Dell Technologies India
  • TVS Motor Company

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,793
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
TBD and the fee to apply is INR 2,500 + GST

Round 2: The second application deadline is
TBD and the fee to apply is INR 3,000 + GST

Round 3: The third application deadline is
TBD and the fee to apply is INR 3,000 + GST

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.